about
••
writing
& editing
••
marketing
coaching
speaking
classes
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marketing••
goal
Identify your business strengths
and communicate these to your audience
via powerful, effective language.
Christine is a Marketing and Communications specialist,
working with Fortune 500 companies to define their
marketing/sales strategies and collateral.
She also works with entrepreneurs
and small businesses
to help them build momentum behind their identity.
She specializes in consumer products and services.
specialties
Identity Branding, Messaging,
Marketing Communications Programs
Christine's goal is to find the most strategic means
for conveying a strong identity
for your products/services.
She focuses on how a client's magic
uniquely meets the need of a specific audience.
She emphasizes "positive" messaging, speaking to how
customers are empowered or their experiences improved
by her client's product/service in a way that they could not find
anywhere else.
relationships
Editing, Proofreading, Graphic Design,
Market Research, PR, Publicity
Christine brings with her established relationships
with senior-level
designers, editors,
public relations specialists,
and market researches
to save you
time and money.
services
Writing, Editing, Marketing Design,
Creative Direction, Program Management
As a writer, Christine studies her audience and adapts
her style
to best reach them,
whether they are consumers, investors,
partners,
or developers. Having worked many years with
software and hardware engineers, she often serves as
a communication bridge between technical and marketing/sales teams
so they understand, appreciate, and acknowledge each other's needs.
Christine's top priorities
for creating strong content include:
- identifying messages that resonate with audience
- increasing readability (via scanability, brevity, memorability)
- employing powerful language & imagery
- determining appropriate voice, tone & style
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marketing & sales |
business |
documentation |
Brochures & flyers
Fact & Sell Sheets
Direct Mail
Press Releases/Packets
Branding &
Messaging
Print Collateral
Online collateral |
Business Plans
Project proposals
Biographies
Books
Pamphlets
Web sites
Presentations |
Processes & Procedures
Product Descriptions
User Guides
Manuals
White Papers |
Read a feature about Christine:
http://seattlewritergrrls.org/archive/2002i3_snapshot.html
Or download the following portfolio items:
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