about
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writing
& editing
••
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writing & editing••
subject specialty
Christine works as a freelance writer for newspapers, magazines, Web sites,
and trade publications. She enjoys writing articles about:
- gardening
- food
- travel
- home & lifestyle
- health
- career & Business
- spiritual
She also provides writing, editing, and marketing services for companies.
Christine knows the difference between designing content
for the Web vs. print media, between stylizing a speaking presentation
and creating a teaching aid. She studies her audience and
adapts
her style
to best reach the readers,
whether they are
consumers, investors, business people, women, or general readers.
marketing specialty
Christine specializes in identity branding and messaging
and has helped both corporate clients and sole proprietors
invigorate their business.
Christine analyzes copy to ensure it meets your corporate
identity
and management objectives. She can make your content more powerful
and
effective by honing your message or expanding your approach
to better capture
your reader’s attention.
She focuses on "positive" messaging and speaking directly
to customer desires, not just their needs.
Christine's top priorities
for creating strong content include:
- identifying messages that resonate with audience
- increasing readability (via scan-ability, brevity, retention)
- employing powerful language & imagery
- determining appropriate voice, tone & style
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marketing & sales |
business |
documentation |
Brochures & flyers
Fact & Sell Sheets
Direct Mail
Press Releases/Packets
Branding &
Messaging
Print Collateral
Online collateral |
Business Plans
Project proposals
Biographies
Books
Pamphlets
Web sites
Presentations |
Processes & Procedures
Product Descriptions
User Guides
Manuals
White Papers |
Read a feature about Christine:
http://seattlewritergrrls.org/archive/2002i3_snapshot.html
Or download the following portfolio items:
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